Kellogg’s UK to slash sugar content in popular kids’ cereals

By Alexandra McCarthy |

Keys2words: Kellogg’s UK to slash sugar content in popular kids’ cereals

  • in the UK have just announced they’re set to reduce the sugar content in its Coco Pops cereal by 40 per cent next year.
  • Rice Krispies is set to see a 20 per cent cut in its amount of sugar.
  • And, all on-pack promotions aimed at children will also be removed from boxes of Frosties.

We woke this morning to news that cereal giant, Kellogg’s, will be reducing the sugar content of some of its children cereals in 2018…

But, just how much are they taking out? Choccy cereal Coco Pops currently sits at per 100 grams of cereal. With a on the cards, this will take the sugar content down to . The currently contains 36.5 grams of sugar per 100 grams (around 9 teaspoons!).

Next up is (known as in Australia), which will see a , while will see a 30 per cent reduction. While this is undoubtedly a step in the right direction, it’s still not enough to effect real change and educate people on what they should be eating for brekkie.

has echoed this sentiment.

“Any move to be helping the general public to make healthier choices is a good one. [But] I don’t think they’re going far enough to be making these cereals a healthy option in the morning,” she said.

Not only are these cereals swimming in sugar, but they offer zero nutritional value. Starting your day off with a big bowl of sugar and milk isn’t going to sustain you for very long. Instead, we recommend filling your brekkie bowl with protein, healthy fats and veggies, or make whole food versions of cereal, like our Chocolate Coco-Nutty Granola.

Kellogg’s UK is also in hot water for its attempt to . While the box will still feature the classic image of Tony the Tiger, the company will stop including promotions aimed at children on their packs in order to skirt the UK government’s decision to name and shame companies who target children with sugary products, which is due to come into effect from 2020.

If this isn’t a perfect time for a , then we don’t know when is…

Please be respectful of other participants in the conversation. We'd love you to keep your comments respectful, friendly and relevant. Differences of opinion are welcome, but trolling and abuse of other commentators and the IQS editorial team is not and will result in blacklisting.

Latest tweets
Join our 1,400,000 followers!
IQS newsletter freebie
Simply Sweet Treats

Join our newsletter for the
best IQS tips, tricks and recipes
+ a free eBook!