Does your breakfast cereal have more sugar than a slice of cake?

By IQS team |

It’s no surprise that many of us out there like to start our day with a bowl of breakfast cereal. But did you know that many of the store-bought kinds contain more sugar than a slice of chocolate cake?!

An average contains about 19.5g of sugar per 100g – that’s about 20 per cent sugar. Some of the most popular cereals contain almost double that amount.

Author David Gillespie says:

“Eating a Heart Foundation-approved cereal (like Kellogg’s Just Right) and a glass of apple juice for breakfast every day will add up to almost half a kilo of sugar by the end of the week.”

Cereal like Kellogg’s Just Right and a glass of apple juice for breakfast every day adds up to almost half a kilo of sugar a week.

So, where does your breakfast cereal rank on the list?


We’re not going to sugar coat this: Frosties are essentially sugar-coated flakes of corn. In fact, sugar comes in straight after corn on the ingredients list, which makes the white stuff the second most predominant ingredient. That’s more sugar than two slices of cake!

Froot Loops

Kellogg’s Froot Loops are fruit-flavoured corn, wheat and oats. But after the list of grains comes (you guessed it) sugar, making up a whopping 38 per cent of total ingredients.

Screen Shot 2014-09-18 at 11.35.47 amNutrigrain

The “iron man” breakfast cereal does contain the promised carbs and protein fuel, it’s made up of 21.9 per cent of them. But it also fuels with sugar. And lots of it. And what comes after the initial energy peak when you have a lot of sugar, after it’s dumped on the liver? That’s right, a massive energy slump.

Crunchy Nut Corn Flakes

Sugar is the second most predominant ingredient after corn in Crunchy Nut, coming in at 31.7 per cent. And of the promised nuts? There’s a relatively tiny 7.5 per cent of peanuts in there, while 2 per cent is fructose-laden honey.

Screen Shot 2014-09-18 at 11.33.26 am

Just Right Original

Considered by many to be a healthier cereal option, Kellogg’s Original  Just Right still packs a pretty sweet punch. It is relatively low in salt and high in fibre, but at 28.7 per cent sugar, it’s not quite the healthy choice those marketers would have us think.


All Bran Original

Even All Bran, which is marketed as a healthy fibre-filled go-to, is 13.6 per cent sugar. Opt for the Apple-Flavoured Crunch version and you’re looking at 19.7 per cent of the white stuff. That’s the same as your choccy cake!

If you do crave your cereal in the morning, why not try one of the most popular recipes on the Keys2words site? Coco-Nutty Granola is packed with nuts, seeds and cinnamon and goes great with full-fat yoghurt. We recommend you cut down the rice malt syrup to your taste, or omit completely if you can. Sugar free cereal? Yes please!

Please be respectful of other participants in the conversation. We'd love you to keep your comments respectful, friendly and relevant. Differences of opinion are welcome, but trolling and abuse of other commentators and the IQS editorial team is not and will result in blacklisting.

Latest tweets
Join our 1,400,000 followers!
IQS newsletter freebie
Simply Sweet Treats

Join our newsletter for the
best IQS tips, tricks and recipes
+ a free eBook!