- Yesterday Nestlé (the company behind Kit Kats) published on their “Choose Wellness” site, saying there is no link between excess sugar consumption and type 2 diabetes. Sound legit?
- We’re really proud of the public’s reaction to this misinformation – taking to social media with the hashtag #boycottnestle.
- Our take? All this shows is how radically people’s views are changing towards sugar.
Don’t be surprised if you start seeing the hashtag #boycottnestle floating around the Interwebs. The maker of Milo and Allen’s lollies is facing consumer outrage after “debunking” sugar myths was released yesterday.
It’s a shocker of an article (seriously, Nestlé, who does your PR?). Firstly, there are no links to studies that back up their spurious claims. To make things more confounded, they start waffling on about carob vs chocolate (yeah, the company behind Kit Kats doesn’t have conflicting interests there) and kids getting hyper at birthday parties. Tackling the important stuff there, guys.
But most disturbingly, Nestlé says that there is no link to sugar and type 2 diabetes. This is downright dangerous. The connection between sugar and type 2 diabetes is well established and is proving that in many cases, it is preventable through diet. In fact, one study of more than 90,000 women over eight years found those who had just one serving a day of sugar-sweetened drinks a day had 26 per cent greater risk of type 2 diabetes. But we guess that kind of data doesn’t sell much Nesquik.
We think it’s low of Nestlé to make these kinds of ignorant claims. Their ploy to confuse and distract from the bigger issue – the increasingly known side effects of sugar consumption – is a time-tested industry tactic. But we’re also proud of the response from the public to boycott Nestlé. People are really wising up and changing their attitudes on sugar. It really couldn’t have come at a better time.
What do you think? Is it time to #boycottnestle?